Most players are looking to buy something they need NOW

Set your starting price as a guideline of the minimum you are willing to take for the item. While the Reserve Price feature is an option, it is often seen as being misleading to buy luminary gold buyers who will then find another comparable item to bid on. With the number of items available on GWG Auctions, this is usually not difficult.

Use the Buy Out option. Giving your buyers the opportunity to purchase now rather than waiting for an auction to close will sell more often than not.

Set the length of your auction within reason. Most players are looking to buy something they need NOW, not 2 weeks from now. Three to five days is a reasonable length of time to expect a buyer to wait for an auction to close. Any longer than that, and they will most likely find something else. Remember that values in game fluctuate over time.

Posting something at today's values, and leaving it there for 6 months is a strategy almost guaranteed to fail as the value will most likely drop drastically in that amount of time. Also, auctions with a length of more than 60 days that do not offer a Buy Out option are likely to be deleted.